We're Multiply. (Just Multiply.)

July 27, 2026 – Denver, CO – Today we're announcing a new name: Multiply. For the past two years, we’ve primarily identified ourselves as Multiply Mortgage, reflecting our focus on making homeownership more accessible and affordable through modern home financing. But we support more of the homeownership journey than just the mortgage, and we want our brand to reflect that breadth.

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When we started this company in 2022, we set out to help people achieve their life goals through better financial products. We began with a liquidity offering for tech employees, then in 2024 we introduced a mortgage benefit to help people finance their dream homes. Along the way, "Mortgage" became part of our name, because at the time, that's mostly what we did.

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Over the past few years, our work has grown well beyond home financing alone. We've expanded to support people at every part of the homebuying journey: early education and planning, often a year or more before someone is ready to buy; dedicated one-on-one guidance; and preferred rates when it's time to move forward. Along the way, we've also built relationships with employers, real estate professionals, financial institutions, and investors. Home financing was always meant to be the beginning, not the whole story. Our new name reflects that.

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We're still the same team, building on the same foundation our partners and clients already trust, and we've grown what surrounds it. Today, that means self-serve tools that help people understand what they can afford well before they're ready to buy, one dedicated advisor who stays with each person from their first question through closing (never a call center hand-off), and preferred mortgage rates once they're ready to move forward. What's changing is how clearly our name reflects that full journey.

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Concretely, Multiply will refer to our company and the full suite of products and services we offer our clients and partners. All mortgage-related services will continue to be provided by Multiply Capital Management, LLC doing business as Multiply Mortgage (NMLS 2591889). You’ll see updates to our website and other communication channels in the coming weeks.

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We believe homeownership should be empowering, not overwhelming, at every step along the way. We believe financial wellness products should be simple enough for people to embrace and easy for our partners to deliver. And we believe our name should say what we do, not just where we started.

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So: we're Multiply now. Same team, same mission, bigger name to match the work.

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Media Contact: press@withmultiply.com

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